Baomoi is a technology company that owns and operates the largest Vietnamese language news aggregation platform, baomoi.com. The company was founded in November 2006 by Mr. Pham Thanh Tung and Ms. Pham Huyen Thanh. The platform has grown to become Vietnam’s leading online digital news aggregator and content producer with over one million monthly unique visitors (comScore, February 2015).
Built for mobile-first users, the site curates content from over 30,000 press agencies from all over the world in real-time, allowing readers to view news from a variety of different sources in one place. According to ComScore Inc., baomoi’s monthly audience reached 1.4 million unique visitors in March 2016, with more than 60 percent of those users accessing the platform via mobile device.
Basic Information
Baomoi is a technology company that owns and operates the largest Vietnamese language news aggregation platform. The company was founded in 2010 by Hoang Tuan Tran, who previously worked as an editor at VoiPao.com, the first online encyclopedia in Vietnam.
Baomoi’s website includes articles on technology, science, and other topics related to life in Southeast Asia as well as entertainment news from around the world.
Founder of Baomoi Company
Boamoi is a technology company founded in November 2006 by Mr. Pham Thanh Tung and Ms. Pham Huyen Thanh. The company was founded in Ho Chi Minh City, Vietnam, with its headquarters located at No 9 Tran Hung Dao Street, District 1 (formerly known as District 7).
The headquarters are also home to a major office building that houses over 500 employees from all around the world including Australia and Singapore.
Traffic analysis & Market Share
ComScore is a measurement company based in Chicago, Illinois. It was founded in 1999 and has been measuring the digital world since that time.
ComScore measures website traffic through computer-based analytics software that collects data on hundreds of millions of websites globally. The company uses this information to provide insight into what people are doing online and how they are using technology to connect with brands, media companies, and other content providers across the web.
Fundamentals of Baomoi
Boomers is built for mobile-first users, the site curates content from over 30,000 press agencies from all over the world in real-time, allowing readers to view news from a variety of different sources in one place. The service offers users access to thousands of articles from around the world every day.
The site’s core functionality revolves around aggregating content from hundreds of different sources and publishing them on Boomers’ front page so that anyone can easily find what they’re looking for when browsing through their favorite topics or keywords.
ComScore’s Prediction of Traffic
ComScore Inc. is a marketing research firm that measures online traffic for websites and apps. It’s based in Reston, Virginia, and counts more than 11,000 clients among its client base including Google Inc., Microsoft Corp., Yahoo! Inc., Facebook Inc., Amazon Web Services LLC, and Yahoo Finance.
ComScore provides the following services:
- Online audience measurement (audience size)
- Data management solutions for digital media agencies
- Software products like e-commerce solutions or video-on-demand platforms
Baomi has grown into a dominant news aggregation entity in Vietnam
Baomi is the #1 news aggregation site in Vietnam. It was founded in 2006 and has grown into a dominant player in the country’s digital media landscape. Its primary product is an aggregator that provides access to stories from multiple sources, including blogs and news sites. The company also operates other online properties such as Baomihoi (a blog platform) and Baomihua (a discussion forum).
Baomi has been able to attract users by offering them a variety of services including:
- Free access to its content;
- Paid subscriptions for premium features;
- Advertising revenue is earned through display ads placed alongside articles on its website.
Conclusion
Baomoi has become a dominant news aggregation entity in Vietnam, and it’s not hard to see why. The site is an excellent example of how Internet users are becoming more mobile-focused and logging on from wherever they may be at any given time.
